about alegría
alegría is a slow-fashion brand founded by raymond sison in san francisco, ca. he uses handwoven textiles (inabel), natural dyes and repurposed fabrics to create one-of-a-kind pieces. he cuts and sews each garment himself. his main focus is to encourage people to express themselves and promote a community that celebrates authenticity.
alegría represents an exploration of identity and community through the filipino-american lens. alegría is not just a brand, it's a celebration of conscious expression that challenges the way we view fashion.
